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Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

January 19, 2021

Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills.

Nowadays, CRM is an entirely different game. To achieve marketing personalization on a scale, every CRM manager should master three areas. These include data analytics, system integration, and knowing the marketing technology toolkit (and the overview of the current market players in this area).

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