The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with the promise of speedy travel, would you ever buy a ticket, even at a discounted rate, from an airline that deprioritized safety? Of course, you wouldn’t. The risk isn’t worth it.
Same goes for advertising.
Today, major digital advertising platforms are rife with risk, like privacy issues, data misuse, measurement chaos and brand safety neglect. When some platforms lowered barriers to entry for advertisers, they also lowered the basic standards of doing business.