In an age of “digital revolution,” the world of commerce is typified by value drivers that prize everything faster and better. Even during a deep dive into audience segmentation or analytics, marketers may miss something right in front of their faces. Turns out, there is an entire segment of society with significant buying power that could be missed.
People 65 and up have a global spending power of about $8.5 trillion, a number that is expected to grow to just under $15 trillion in the next ten years. Seniors are retiring earlier and living longer, which leaves a long stretch of life to travel, invest in hobbies, and — yes — buy things.
