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How to Use Martech to Enrich Customer Experience

April 22, 2019

It is no secret that today’s consumers are smarter, savvier, and demand more from the brands they choose to follow and engage with — and big businesses are listening and investing in elevating the customer experience. However, martech presents a unique challenge within itself.

How can you create personal, long-lasting relationships with customers, while simultaneously using advanced, automated technology that all but eliminates the human factor?

Here’s how to take martech from an overused buzzword to a relevant intersection of marketing and technology that can deliver the experience the consumer is already expecting.

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