In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description.
The fact is, stories sell — whether you’re explaining s a product or, in your case, a data set.
Learning how to tell a story with data is an important skill for proving your value to your clients; it’s how you earn their trust, sell them on your services, and get repeat business.
