Account structure is always a fierce debate amongst PPC pros.
We’re always chasing a campaign structure that will give us the best ROI on our time and money.
So this month’s Ask Me Anything About PPC column answers a question we all cut our teeth on.
Kiel in Worcester asks:
“If I’m using Target CPA bid strategy and I want to move ad groups from one campaign to another (copy and paste and pause the old one), will this interrupt the historic data and damage performance?”