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How to Restructure Google Ad Accounts Without Wiping out All Your Data

December 9, 2020

Account structure is always a fierce debate amongst PPC pros.

We’re always chasing a campaign structure that will give us the best ROI on our time and money.

So this month’s Ask Me Anything About PPC column answers a question we all cut our teeth on.

Kiel in Worcester asks:

“If I’m using Target CPA bid strategy and I want to move ad groups from one campaign to another (copy and paste and pause the old one), will this interrupt the historic data and damage performance?”

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