Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season?
Ideally, you should’ve prepared everything in advance.
Black Friday is in ~30 days! If you’re just starting now, you’re already behind.
Below are some ways you can still get ahead.
1. Audience signals
This is the most underrated part of Performance Max, but likely the most important.
Google gives you the ability to input signals on who the system should target. Upload your customer and email lists, compile top keywords, use interests etc.
