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How this startup locked in loyal customers

July 28, 2022

Via: CMO

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a global business.

Ward and Peters are the brains behind Quad Lock, a Melbourne-born company that developed an innovative method for securely attaching mobile devices bicycles, motorbikes and people.

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