As the pandemic accelerates changes in how people shop and what they consume, PepsiCo is harnessing data to help retailers boost sales while increasing demand for its own portfolio of beverages and snacks.
The maker of Cheetos and Mtn Dew is launching Pepviz, a platform that offers retailers analytics, data science and other tools to attract new shoppers, drive store trips and boost loyalty, encourage impulse buys, improve product mix and increase sales both in store and online.