The three-second rule of the web states you have mere seconds to grasp consumers’ attention — or risk losing them to other sites, and potentially hundreds of thousands of dollars in revenue. Today’s consumers have a variety of options that keep them busy chasing multiple deals at peak traffic times, with more than 75 percent of online consumers opting to leave for a competitor’s site rather than suffer delays.
Any variable, like slow site speed, that impacts the consumer’s ability to make a quick decision can cause them to defect, risking the loss of a sale.
