Given the ad industry’s ever-increasing focus on data, cross-platform measurement company ComScore Networks has an opportunity to play a key role for publishers and advertisers.
But the brand faces a series of hurdles while seeking to re-establish itself. ComScore has moved through three CEOs in two years, and Nasdaq de-listed the company in 2017 due to accounting irregularities uncovered during an audit ordered by the SEC the previous year. Co-founder Gian Fulgoni, who took on the chief executive role amid those challenges in 2016, retired earlier this year.
