When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine.
But what about Microsoft Bing? Is it worth optimizing your site for, as well?
Let’s see how these two search giants, Microsoft Bing (rebranded from simply ‘Bing’ in October 2020) and Google, compare.
Google vs. Microsoft Bing Market Share
One of the first distinctions between Microsoft Bing and Google is market share. According to Statista, in February 2021, Bing accounted for 6.7% of the global search market, while Google took 86.6%.