Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like for marketers and what they should be doing now to prepare.
The article notes the startling statistic that in 2020 only 10% of the population were covered by privacy regulations and that by 2023 a full 65% of the population will live in countries with privacy protecting regulations that limit how much of their Internet activity can be tracked.
