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Google boosts e-commerce push with new tech, Shopify partnership

May 20, 2021

As consumer adoption of e-commerce continues to accelerate amid the pandemic, Google is beefing up its Shopping platform, bringing in scores of new merchants, products and potential ad space. Shopify, which generated just under $3 billion in revenue last year — an 86% lift from 2019 — will be a key part of the update with its 1.7 million businesses, who will join the search engine via a new process that emphasizes quick product discovery. Removing obstacles for new merchants is a way for Google to expand its product inventory and appeal to more marketers and, by extension, shoppers.

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