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Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data

I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day, another person said they’d been off for two years — same comment by me, same reaction. But later, I found the term “Facebook sober” on Urban Dictionary — so much for my right to claim ownership of the term.

It’s unlikely that a new 12-step program is going to keep a significant percentage of the more than 2 billion people off of the social media platform any time soon, even though they know Facebook is exploiting their personal data for profit.

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