Sarah Bradley, consumer insights manager, ads marketing, Google
While many people have ended some of their early pandemic behaviors, like scrubbing down groceries or finding pandemic-friendly outdoor or in-home workouts, one activity that many have stuck with is knocking out all their shopping online, whether it be for grocery delivery or for new workout gear.
Still, for many businesses, it’s hard to know which consumer shopping behaviors in particular are fleeting and which are here to stay.
