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Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

September 28, 2018

Via: Adweek

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform.

According to the aforementioned report from eMarketer, by 2022, Facebook is estimated to lose 2.2 million adolescent users, while Snapchat is projected to gain 1.2 million.

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