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Despite Algorithm Disruptions, Publishers Still Prioritize Facebook for Paid Social Campaigns

June 5, 2019

Via: Adweek

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according to an analysis conducted by BrandTotal, a company with an intelligence platform for marketers.

The analysis found that legacy publishers, like The New York Times and The Washington Post, spent a big portion of their ad budgets on Facebook, 50% for the Times and 96% for the Post.

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