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Declining Consumer Confidence and Privacy Regulations Concern Marketers in 2019

January 25, 2019

As the government shutdown drags on, consumer confidence is waning—and that is a concerning prospect for all marketers. Still, 2018 was a good year for marketing and there is plenty to be optimistic about in 2019.

Regulatory issues was the big story impacting marketing in the first half of 2018, while distraction was the theme of the back half, says Bruce Biegel, senior managing director of New York-based global strategic consultancy Winterberry Group.

“These were the watchwords that overrode a strong economy,” says Biegel, noting that scandals spinning out of Washington often left Americans not knowing what to expect.

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