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Data Gathering And Privacy Will Become More Challenging In 2023: Gartner

March 22, 2023

Via: MediaPost

Brands are robustly trying to balance data use and privacy, but most fear it will be tougher this year, according to a study by Gartner, Inc.

Of the marketers polled, 60% believe collecting first-party data with an appropriate balance of value and privacy will become more challenging in 2023 although 85% have formal policies in place for managing customer data.

Over one third have dropped an agency or channel partner over the last year due to customer trust or privacy concerns in the past year. And 78% empower customers to take control of their data.

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