Your customer LTV is how much the average customer is worth to your business in the lifetime of their relationship with you. Lifetime, in this context, refers to the number of years you retain that customer. For example, your average customer might do business with you for 6 years and purchase $2,000 during that time.
Different audience niches often have different LTVs. Some customers will stick around longer, while others may regularly make purchases that have higher-than-average order values.
Your LTV is an essential metric, even if it’s one that you need to track down instead of being readily available on an ads dashboard.
