It’s not just a faux pas to engage with all customers in the same way; it’s downright dangerous. A cookie-cutter approach won’t win you many fans, though it will definitely lose you some, and it can make your brand appear more irrelevant than ever. Today, newer and more progressive brands not saddled with infrastructure challenges are delivering interesting and unique experiences, while less nimble legacy brands are struggling to meet this rising customer bar. With this reality in mind, there’s no better time to take a cold, hard look at your customer experience and personalization strategy.