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Consumers form loyalties to new brands they bought in quarantine, survey finds

September 8, 2020

Bazaarvoice’s findings indicate that brands have an opportunity to acquire new consumers who have become more adventurous out of necessity during the pandemic. With many parts of the world reporting product shortages as worried consumers stocked up their pantries with necessities, shoppers were more willing to try new brands and look online for items they couldn’t find in stores. As some consumers stick with products they may not have considered before the pandemic disrupted established behaviors, the shift in shopping habits is having a longer-term effect on marketplace dynamics, the findings suggest.

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