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A New Operating Model for Marketing to the Connected Customer

November 5, 2019

The disruption unleashed by the digital and customer experience revolutions is here to stay. The future success of marketing rests upon its ability to continuously anticipate and deliver against the fast-changing expectations of the connected customer. Marketing to this connected customer requires nothing less than a new operating model, supported by advanced capabilities in data, analytics, automation, metrics, organizational structure, and culture.

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