Retailers already have access to all of the customer data they need to attract — and retain and build — loyal customers. It’s just a matter of knowing how to use it.
Pro tip for telling the difference between retail marketers and dairy farmers: say the word “churn” and see how they react. In retail, churn is a dirty word; also known as “attrition.” It’s defined as the rate at which customers do not return for repeat purchases. Ever again. Sayonara, suckers.