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11 Ways Customer Data Can Supercharge Q4 Retail

August 2, 2018

Retailers already have access to all of the customer data they need to attract — and retain and build — loyal customers. It’s just a matter of knowing how to use it.

Pro tip for telling the difference between retail marketers and dairy farmers: say the word “churn” and see how they react. In retail, churn is a dirty word; also known as “attrition.” It’s defined as the rate at which customers do not return for repeat purchases. Ever again. Sayonara, suckers.

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