Today, brands are caught between using data to provide better customer experiences and violating privacy, creating the ultimate “privacy paradox,” as Mary Meeker once called it. Traditionally, many tech companies that support brands have approached user data privacy policies by adhering to industry standard controls and policies, but they’ve left the implementation of privacy protections up to their customers. Too many tech companies that work with brands have had a hands-off approach to how data is collected and shared in order to mine valuable insights — and it’s time for that to change.
