One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). Yet, according to a MIT Sloan Management Review only 15% of more than 2,400 business people surveyed trust their data. While there is no analytics method available that will guarantee 100% accuracy of your digital analytics data, by auditing your data you can ensure the data is as accurate as possible.
