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57% of consumers remained loyal to a brand during chaotic 2020, study finds

March 3, 2021

Loyalty has been a key priority for marketers for years, but the pandemic’s disruptions to supply chains tested the limits of those bonds with their favorite brands. As shoppers emptied store shelves during the early days of the crisis, many consumers were forced to try other brands and stores. Merkle’s survey indicates that a majority of consumers stayed loyal to a brand last year, demonstrating the importance of catering to consumer preferences during uncertain circumstances.

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