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5 Tips to Foster Brand Loyalty in the Age of Empowered Consumers

July 25, 2019

The huge amount of choice, access and transparency consumers have over what they’re buying today means that the very notion of brand loyalty as we once knew it has been eroded.

Competition has never been fiercer as ongoing digital disruption means that consumers are now just as likely to choose a whole new product or category as they are a direct competitor. Consumers are also more visually literate, marketing savvy and opinionated as they continue to build and manage their own personal brands on social media. Meanwhile, peer-review culture means that the days of consumers passively oscillating around powerful brands are gone.

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