You will have to pardon my rather boring, straightforward title for this post. I say that because it wasn’t all that long ago that I penned “A B2B Marketer and a Data Management Platform Walk Into a Bar.” So forgive my humdrum, get-right-to-the-point title, but I felt it best to go this route after reading the findings of a recent Forbes report entitled Data Elevates the Customer Experience.
The title of the Forbes paper makes perfect sense, seeing how the entire free world, seemingly, is putting a very high importance on delivering the most optimal customer experience (CX).
