Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine. Then they try a new prescription and – BOOM – they see details that they never realized they were missing.
Just as the correct eyewear can change what you see and how you see it, marketing professionals can experience that same BOOM moment when marketing data is visualized with dashboards in a way that allows them to make better decisions more quickly.
