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4 Reasons Emotional Data Is Key for Building Brand Loyalty

May 22, 2019

Via: Adweek

Brands looking to win customers for life should consider their emotional states and incorporate that data into all relevant touch points along the path to purchase.

That’s according to a new study from Deloitte Digital on how emotions impact long-term customer loyalty.

Here are the top takeaways:

1. Love equals loyalty

Based on a survey of 1,000 consumers, Deloitte found emotional factors are key to building an audience of loyal, enthusiastic customers. In fact, 58% of participants cited feelings like “love,” happiness and adoration to describe how they feel about their favorite brands.

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