Brands looking to win customers for life should consider their emotional states and incorporate that data into all relevant touch points along the path to purchase.
That’s according to a new study from Deloitte Digital on how emotions impact long-term customer loyalty.
Here are the top takeaways:
1. Love equals loyalty
Based on a survey of 1,000 consumers, Deloitte found emotional factors are key to building an audience of loyal, enthusiastic customers. In fact, 58% of participants cited feelings like “love,” happiness and adoration to describe how they feel about their favorite brands.
