With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees.
For many marketers, we think in terms of leads (impersonal, just a number) and not relationships (personal and real). Sometimes we miss the obvious: successful marketers build relationships. We must remember that a lead is a real person, and to be a successful marketer, we need to build a relationship with prospects.
A new research study by Ascend2 is Building Relationships for Lead Conversion. The survey was fielded the week of June 8, 2020, and a total of 263 marketing professionals participated.