Recently, authors and bloggers have been writing about the importance of establishing a “platform” for individuals and organizations. Michael Hyatt, the former CEO of the enormous publishing company, Thomas Nelson Publishers, discusses this in his book, “Platform” that how you frame your message is as important as what you say.
Regardless of how much you agree with this premise, what isn’t up for debate is everyone needs a platform. No one is going to create it for you, and its importance cannot be stressed enough to build and maintain a vibrant culture in your organization. It’s essential that your strategic messages resonate with your customers and helps them find the answers to their most critical questions.