Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need the best tools you can find. The same goes for those involved in influencer marketing or digital agencies that run social media campaigns.
Great tools make your job easier, save precious time and give you insights into each of the social networking sites that your company or clients are active on. They also help you shine in front of clients or others in your company.