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What Blockchain Means for Ad Tech

What Blockchain Means for Ad Tech

May 18, 2017

Via: Ad Age

Not long ago, possession meant holding something in your hand. Over the past two decades, a series of disruptors created a digital society, where the most salient feature is the ability to copy. But soon, every industry will face the blockchain disruption — a new paradigm where ownership of digital material can be transferred without making a copy. What will this world look like?

Cryptocurrencies like Bitcoin provide a clue. Without blockchain technology, Bitcoins could be counterfeited as easily as copying computer code.

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