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Salesforce Launches Super Bowl Tracker

Salesforce Launches Super Bowl Tracker

February 3, 2017

Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend’s Super Bowl showdown between the Atlanta Falcons and New England Patriots.

The Big Game Social Tracker provides real-time insight into the types of conversations people are having online about the upcoming big game and advertising. Available data includes the number of conversations about the game and commercials, most mentioned terms and hashtags, the top brands and volume of mentions, social sentiment and conversations by region and gender.

The data is derived from the Salesforce Social Studio, a product within the Marketing Cloud that analyzes data sources across Twitter, Facebook, YouTube, blogs and news sites.

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