Salesforce announced the release of an analytics platform Thursday, extending its portfolio to B2B marketers.
The Wave for B2B Marketing application provides a visual, interactive dashboard. It gives marketers a view of online company metrics, including lead volume, conversion rates and campaign return on investment.
Marketers can then click on specific data sets to analyze specific types of data, allowing them to pinpoint the areas of marketing that might need to be strengthened to reach company goals.
