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New Google Ad Filter Frightens Some Publishers and Ad Tech Players

New Google Ad Filter Frightens Some Publishers and Ad Tech Players

June 5, 2017

Via: Ad Age

Google’s plan for an ad-blocking browser is worrying some publishers and ad executives who consider the internet giant too powerful as it is.

Google dominates digital ad sales, ad delivery, search and publishing technology. It now will exert the power to interfere with websites’ ad revenue through its popular Chrome web browser

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