Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform.
The new Marketo ABM allows marketers to target accounts — and decision-makers within those accounts — via personalized messages in emails, web, events, social media, mobile and ads on Google, Facebook and LinkedIn. The San Mateo, California-based company announced back in May that it intended to integrate ABM more tightly into its platform within the next few months.