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Facebook’s New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook’s New Tool Lets Publishers Use Its Data to Sell Video Ads

May 24, 2017

Via: Ad Age

Category:

Advertising Technology

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.

A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location.

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