Top
BP’s New Gas Pump Engages Customers With Music, a Photo Booth and Trivia

BP’s New Gas Pump Engages Customers With Music, a Photo Booth and Trivia

November 15, 2016

Via: Adweek

At a few BP locations starting today, people may actually enjoy filling up their tanks rather than simply tapping their toes in boredom. The petroleum retailer is rolling out an interactive gas pump called Miles, which offers voice instructions for activities such as listening to tunes, social media sharing, video ecards and trivia.

BP partnered with digital music player Pandora and The Onion—which developed Miles’ playful voice/audio persona as part of a larger sponsorship—to provide content to customers. The smart pump will appear at two Brooklyn, N.Y., locations and one in Chicago through Feb. 14. BP, which has shown a willingness to play with emerging tech for a number of years, will determine whether to expand the pilot program based on consumer response after that juncture.

Read More on Adweek