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Bing Ads Reorganizes Workflow, Adds Intelligence To Recommend Bids, Keywords

Bing Ads Reorganizes Workflow, Adds Intelligence To Recommend Bids, Keywords

October 26, 2016

Machine learning continues to make Bing Ads a bit smarter as the Microsoft team works to simplify processes and create a more intuitive interface, helping advertisers to create better targeted search campaigns.

So the team redesigned and reorganized the workflow processing into local tasks with a way to help marketers keep key performance indicators (KPIs) and goals such as visits or conversions on the company’s Web site top of mind when designing ads.

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