HSBC has named Saatchi & Saatchi as its new lead global creative agency after a competitive review. Saatchi takes over the account from J. Walter Thompson.
The account is worth roughly $400 million, according to a report from More About Advertising.
Saatchi already held a piece of the HSBC business dating back to 2012. In 2013, Saatchi took over HSBC’s “premier and wealth proposition” work ads for global sponsorships after the brand split creative responsibilities among a number of agencies. JWT took over as global creative lead for the account, with Grey working as a co-lead.
