Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that you provide them with and turn it all into a polished campaign. They did a SWOT analysis, the pitch is polished, and you spent exorbitant amounts of your marketing budget to get their campaign in front of your market.
Then, the seemingly impossible happens: crickets. Was it the creative itself or something else? Let’s explore the possibilities.
