Apple today officially unveiled its latest versions of the iPhone, Apple Watch and Apple TV while also providing a glimpse into its next retail endeavors. The revelations occurred at the company’s annual, pre-fall, iPhone-launch-focused event that this year took place at the Steve Jobs Theater, a namesake venue for its late co-founder that is located at its new Cupertino, Calif.-based Apple Park complex.
Deep into the two-hour program, Apple revealed its anticipated $999 iPhone X. The pricey, next-generation smartphone comes with many fancy features, including Face ID (yes, you can unlock the phone by looking at it), multitasking between app windows and a side button that makes Siri more easily accessible than ever.