The ad industry doesn’t need proposed new Federal Communications Commission privacy regulations because self-regulation suffices, according to the advertising industry’s largest trade organizations.
“Enforceable, voluntary self-regulatory codes remain best suited to honor consumer privacy preferences while allowing legitimate data practices to flourish,” the groups said in a 9-page comment sent to the FCC May 27.
They also suggested that data collection and sharing benefits the economy and creates jobs, citing a study that said data-driven marketing “added $202 billion in revenue to the U.S. economy and fueled more than 966,000 jobs in 2014.”
