Those in the marketing, advertising and PR businesses are spending an inordinate amount of time worrying about how to market to the rapidly growing millennial market. The fact that this younger population responds less to advertising than any previous generation has marketers scurrying for alternative solutions. But while devoting energy to capturing millennial spending money, those marketers may be forgetting about what is still an even bigger market — baby boomers and senior citizens.
Don’t imagine the senior market to be represented by a scowling old man who speaks in grunts and cold stares, pointing a rifle and growling, “Get off my lawn!”
