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LATEST PUBLICATIONS



41 Tips & Best Practices To Create Great Webinars

March 26, 2024

Webinars can be an invaluable tool for marketers. When done right, they can: Act as great content for your brand. Build your brand as an authority in your industry Generate leads based on your ideal audience. Be repurposed as evergreen […]


Try These PPC Strategies For Your B2B Business In 2024

March 11, 2024

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis […]


New Developments In PPC: Experts Weigh In

March 4, 2024

With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: Clear cross-platform […]


Content & SEO, Marketing Channels

11 Ways That Really Work To Get Backlinks

March 20, 2024

Via: Search Engine Journal

If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on […]


Editorial

Voice Technology is Reshaping Digital Marketing

March 20, 2024

Via: Camila Mendes

Digital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such […]


Marketing Channels, Web Advertising

Why the exact match keyword type in PPC is still relevant today

March 18, 2024

Via: Search Engine Land

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group […]