Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful

December 6, 2018

Via: Adweek

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 […]

How to Take Your Direct Mail List Targeting to a New Level

November 29, 2018

Your direct mail list targeting is extremely important. The better you are able to target the right people, the better your response rate will be. There are some new technologies out there that can help you better define your targeting […]

The Chatbot Experience: 5 Ways to Know If You’re Chatting with a Human or Robot

November 19, 2018

The use and utility of online chat and chatbots, powered by improving levels of AI, are increasing rapidly. During these transitional times, it’s interesting to know with which we which are we interacting: a real human being or AI/chatbot? We’ve […]


A 4-Step Process to Craft a Compelling Brand Story

December 10, 2018

Via: Kelly Redmond

Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business […]

Marketing Channels, Social Media Marketing

Facebook Revealed Several Updates to Its Test of Subscriptions to Instant Articles

December 7, 2018

Via: Adweek

Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. […]

Marketing Channels, Social Media Marketing

Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

December 7, 2018

Via: BufferSocial

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a […]


2 Ways Marketers Can Alleviate Holiday Stress for Consumers

December 6, 2018

Via: Target Marketing

It’s the winter holidays, encompassing Hanukkah, Christmas and Kwanzaa, (and perhaps Festivus for some of you other there). It should be a time of celebration, gathering friends and family, but according to a poll by the American Psychological Association, holiday […]