Top

Tag: social media marketing


Marketing Channels, Social Media Marketing

7 Tips on Using Instagram to Build Brand Awareness and Profits

May 4, 2017

Via: Social Media Today

It’s not just foodies and beautiful hipsters that are active on Instagram today. If you want to social media marketing, you need to consider all the different opportunities you have to interact with your target market, across all platforms. And while Facebook […]


Marketing Channels, Social Media Marketing

8 Time-Saving Tools for Social Media Marketing Teams

May 4, 2017

Via: Social Media Today

Social media has become one of the leading advertising platforms in recent years, and the growth in use as a promotional platform has lead to a spike in tools to help manage it all. Every other week, a new tool seems to […]


Marketing Channels, Social Media Marketing

5 Ways eCommerce Businesses Can Get More Out of Social Media Marketing

April 28, 2017

Via: Social Media Today

Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for eCommerce business owners, they’re tools and channels for driving growth. In eCommerce, it’s becoming increasingly harder to survive without actively […]


Marketing Channels, Social Media Marketing

Using Behavioral Analysis to Improve Marketing ROI

April 12, 2017

Via: Social Media Today

There are many examples of companies failing to conduct behavioral analysis, but few examples of brands that manage it successfully. Kraft is one of the success stories – in 2016 Kraft faced a branding problem: The company wanted to remove […]


Marketing Channels, Social Media Marketing

How to Deal with Difficult Customers on Social Media

April 4, 2017

Via: Social Media Today

How do you respond to difficult customers online? If you ignore them, yell at them, or send them elsewhere for other people to deal with, then you’re probably missing out on some huge opportunities. Social media can be a remarkable […]


Marketing Channels, Social Media Marketing

7 Effective Content Ideas to Boost Your Social Media Marketing Efforts

March 30, 2017

Via: Social Media Today

Let’s face it, social media is now a vital piece of your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses should spend time crafting, cultivating, and fine-tuning their messages to […]


Marketing Channels, Social Media Marketing

6 Key Metrics to Drive Social Content Strategy

March 29, 2017

Via: Social Media Today

“If you build it, they will come” is only effective if you build the right thing, in the right place, at the right time. As such, it’s crucial that you construct your social content around the key metrics that align with your marketing objectives. Those key metrics […]


Marketing Channels, Social Media Marketing

How to Prove Your Social Media Efforts Affect Business Goals

March 28, 2017

Via: Social Media Today

Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams […]


Marketing Channels, Social Media Marketing

6 Metrics to Track in Your Inbound Marketing Strategy

March 24, 2017

Via: Social Media Today

No marketing can be reliably successful without a strategy framework behind it. To succeed in marketing and grow your business, you need to specify your target audience, set goals and timelines, determine the channels you should use to best reach your audience, andfollow inbound […]


Marketing Channels, Social Media Marketing

8 Social Media Marketing Hacks to Boost Engagement

March 23, 2017

Via: Online Marketing Blog

When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social […]