Tag: social media marketing

September 2, 2021

If all the cool kids are playing with TikTok, Clubhouse, Twitter Spaces, Spotify Greenroom, and similar digital social places, should your brand be there too? Before you get all trendy, we asked some of the content marketing “cool kids” presenting […]

August 4, 2021

If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs). However, while the most common social […]

July 29, 2021

Want to use one of the world’s favorite photo-based social media apps to its fullest advantage? You should. Instagram can be crucial for any business’s marketing plan. And if you want to up your Instagram game, you need to get […]

July 23, 2021

The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past. Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re […]

January 20, 2021

The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc. Indeed, the impacts of the COVID-19 pandemic, and the various mitigation […]

January 28, 2020

In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer marketing needs to do to become a trusted channel. […]

July 29, 2019

You knew it was coming, marketers. Based on our martech buying research, social media marketing tools are your No. 1 purchase — by a lot. And brands big and small are optimizing SMM with influencers — but a new study […]

March 21, 2019

Instagram is today’s modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their […]

February 19, 2019

With the 2020 elections already underway, social media marketing is in the spotlight. Although I am not sure if the spotlight was ever really off of its data-driven science since the 2016 election. Although all of the major social networking […]

January 21, 2019

Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which, in a sense, makes all marketers aspiring psychologists at heart. This week […]

October 31, 2018

The social media marketing landscape is constantly evolving. But at its heart, social media is a creative medium. To get your creative juices flowing for your next social media post or campaign, here are five social media marketing idea questions […]

September 24, 2018

Almost all marketers out there are using same or similar digital marketing initiatives to drive traffic, leads and conversions. In other words, every brand on this planet is trying to milk Facebook, Instagram or Twitter for what it’s worth. Enter […]

September 20, 2018

Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back to the platform’s marketing options — especially for Holiday 2018. So says research announced on Tuesday by Reveal Mobile: “Over […]

September 19, 2018

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media […]

August 22, 2018

Social media marketing is the most effective lead generation tactic, say a plurality of digital marketers (47%) responding to recent research — while email is a close No. 2 at 46%. Marketing Dive summarizes the Ascend2 research, “Generating and Nurturing […]

July 18, 2018

Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study by Clutch. […]

June 15, 2018

Social media marketing tech is a must-have for brands in 2018. Target Marketing found 68% of marketers planned to buy it this year and among them, 62% plan to do so within three months of taking the survey. It shows […]

June 8, 2018

Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not as kind to LinkedIn as it might have been. I was rather caustic at LinkedIn’s repeated efforts […]

September 5, 2017

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front […]

August 30, 2017

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front […]