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Tag: social media marketing


Marketing Channels, Social Media Marketing

4 Ways to Use Social Media to Streamline Customer Service

May 10, 2017

Via: Social Media Today

Most modern businesses are still missing the mark when it comes to customer service – too many employ old and outdated strategies that are no longer effective in improving the client experience. What some business fail to understand is that many […]


Marketing Channels, Social Media Marketing

5 Steps to Developing a Strong Social Media Strategy

May 8, 2017

Via: Social Media Today

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – […]


Marketing Channels, Social Media Marketing

8 Time-Saving Tools for Social Media Marketing Teams

May 4, 2017

Via: Social Media Today

Social media has become one of the leading advertising platforms in recent years, and the growth in use as a promotional platform has lead to a spike in tools to help manage it all. Every other week, a new tool seems to […]


Marketing Channels, Social Media Marketing

7 Tips on Using Instagram to Build Brand Awareness and Profits

May 4, 2017

Via: Social Media Today

It’s not just foodies and beautiful hipsters that are active on Instagram today. If you want to social media marketing, you need to consider all the different opportunities you have to interact with your target market, across all platforms. And while Facebook […]


Marketing Channels, Social Media Marketing

5 Ways eCommerce Businesses Can Get More Out of Social Media Marketing

April 28, 2017

Via: Social Media Today

Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for eCommerce business owners, they’re tools and channels for driving growth. In eCommerce, it’s becoming increasingly harder to survive without actively […]


Marketing Channels, Social Media Marketing

Using Behavioral Analysis to Improve Marketing ROI

April 12, 2017

Via: Social Media Today

There are many examples of companies failing to conduct behavioral analysis, but few examples of brands that manage it successfully. Kraft is one of the success stories – in 2016 Kraft faced a branding problem: The company wanted to remove […]


Marketing Channels, Social Media Marketing

What You Need To Know About Social Media Influencer Marketing

April 12, 2017

Via: Target Marketing

To state the obvious, social media influencer marketing is when a business or organization — whether big or small — partners with an influencer (real person who is well known in his or her industry, not another business or organization) […]


Marketing Channels, Social Media Marketing

How to Deal with Difficult Customers on Social Media

April 4, 2017

Via: Social Media Today

How do you respond to difficult customers online? If you ignore them, yell at them, or send them elsewhere for other people to deal with, then you’re probably missing out on some huge opportunities. Social media can be a remarkable […]


Marketing Channels, Social Media Marketing

7 Effective Content Ideas to Boost Your Social Media Marketing Efforts

March 30, 2017

Via: Social Media Today

Let’s face it, social media is now a vital piece of your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses should spend time crafting, cultivating, and fine-tuning their messages to […]


Marketing Channels, Social Media Marketing

6 Key Metrics to Drive Social Content Strategy

March 29, 2017

Via: Social Media Today

“If you build it, they will come” is only effective if you build the right thing, in the right place, at the right time. As such, it’s crucial that you construct your social content around the key metrics that align with your marketing objectives. Those key metrics […]